Our Story

What began as a simple passion in a family home in the UAE has today grown into Noora Fares Boutique — a brand rooted in tradition, crafted with love, and carried proudly from one generation to the next.

For more than 40 years, our family has dedicated itself to the art of perfumery. Our story is one of heritage, craftsmanship, and a deep connection to Arabian scent culture.

Humble beginnings

Our journey started in 1977, when our grandmother began blending natural oils, oud, musk, and floral essences for her family and neighbors.
Her creations were simple yet magical each scent made with patience, passion, and a careful hand.

She believed that true perfume is a memory: something that touches the heart before it reaches the senses.

This belief was passed to her daughter, who refined and improved each blend, keeping the family tradition alive. Today, the craft continues through the next generation, who preserves the original formulas while adding modern touches.

Noora Fares Boutique was born from this legacy  to share the beauty of authentic handmade scents with the world.

Est. 1977        6+ Categories       Worldwide Delivery

Today, our products are loved across the UAE, GCC, and worldwide.
Even as we grow, one thing never changes:
Everything is made by hand, with the same care and purity as it was in 1977.

We blend tradition with quality, ensuring every bottle and every piece of oud reflects Arabian luxury at its finest.

Deeply rooted in culture

Arabian fragrance is more than a scent — it is a celebration of identity, hospitality, and heritage.
At Noora Fares Boutique, we honor these values every day.

Our formulas are inspired by:

Emirati traditions
The warmth of family gatherings
The elegance of oud
The softness of rose, amber & musk
The spirit of creativity passed through generations

Our mission is to preserve the art of handmade perfumes while sharing their beauty with modern customers around the world.

Each creation is crafted with intention — to bring comfort, confidence, and lasting memories.

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