From the heart of the UAE comes a story woven with tradition, craftsmanship, and the timeless art of perfumery. Noora Fares Perfumes is more than a brand — it is a legacy built across generations, each adding its own touch to scents that speak of heritage, love, and identity.
For over four decades, our perfumes have been crafted by hand, using methods passed down from grandmother to mother, and from mother to daughter — a fragrant journey now being continued by the next generation.
A Tradition Born in 1977
Our story began in 1977, when a passionate grandmother started blending natural oils, oud, musk, and floral essences to create personal perfumes for her loved ones.
In a small family home filled with the aroma of rose, amber, and sandalwood, she perfected her recipes — each scent inspired by the beauty of Emirati traditions and the softness of nature.
Her creations gained the love of neighbors, friends, and visitors. Word spread quickly. What began as a simple passion became a cherished family craft.
Passed From Hand to Hand — A Gift Through Generations
When the grandmother passed down her knowledge to her daughter, she didn’t only share formulas.
She taught patience, love, and the belief that a perfume is not just a product — it is a memory, a moment, a part of someone’s identity.
The daughter expanded the blends, introduced new oils, and refined each creation with the same dedication and spirit.
She continued selling the handcrafted perfumes to families across the UAE, keeping the tradition alive.
Years later, this craft was entrusted to the next generation — the granddaughter, who grew up watching the process, mixing ingredients, and learning how each scent tells a story.
The Birth of a Modern Brand — Noora Fares
With dreams of honoring her family’s heritage, the granddaughter transformed the traditional formulas into a modern perfume line — Noora Fares Boutique.
But even with new packaging and a modern design, one thing never changed:
the perfumes are still handmade, bottle by bottle, just like they were in 1977.
Inspired by the past and built for today, Noora Fares blends:
- Authentic Emirati scents
- Natural oils and high-quality essences
- Traditional mixing techniques
- A modern artistic touch
Each fragrance carries the heart of the women who created them — a legacy now passed to her sons, who continue supporting and preserving the craft.
Creating Each Perfume: A Labor of Love
At Noora Fares, every perfume is created through a careful, loving process:
- Selecting the finest oils from around the world
- Hand-blending each formula according to the original family recipes
- Aging the scents to achieve perfect depth and richness
- Bottling by hand to ensure quality in every drop
Nothing is rushed.
Nothing is mass-produced.
Every fragrance is personal — crafted with meaning and intention.
A Brand Built on Family, Passion, and Heritage
Today, Noora Fares Perfumes has grown into a boutique loved across the UAE, GCC, and beyond.
But behind every bottle remains the same foundation laid in 1977:
✨ Family tradition
✨ Authentic craftsmanship
✨ A story passed down through generations
✨ Perfumes made with love
Our fragrances are more than scents — they are a tribute to the women who started it all and the generations who carry the legacy forward.
From Our Family to Yours
At Noora Fares, we believe a perfume should tell a story.
A story of beauty, tradition, and timeless elegance.
Thank you for being part of our journey — a journey that began decades ago and continues, one handmade bottle at a time.